Lost Ground
The company, formerly known as Research In
Motion Ltd. (BB), has steadily lost ground over the past three years to Apple
and Samsung Electronik Co. (005930), which offered more compelling touch-
screen devices. Samsung accounted for one-third of smartphone sales last
quarter, while Apple had 17 percent, according to IDC. BlackBerry’s share fell
to 3.2 percent in the fourth quarter and then dropped out of the top five in
the first three months of this year.
Heins has said he is exploring the
potential licensing of the BlackBerry 10 operating system to other companies.
A successful introduction of the new
phones will “create a certain attraction toward BlackBerry 10, and then
whatever comes up, we will entertain any valuable discussion for the company,”
Heins said yesterday. “We are still observing and watching that space, and
that’s what we will continue to do.”
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